Shine was reviewed by Molly Wood for the New York Times today. In the article, CEO Sonny Vu weighed in on wearables beyond the wrist:
Sonny Vu, Misfit’s chief executive, said his team spent months researching wearable tech to figure out the right design and found a wide range of results. For example, he said, neither men nor women wanted to clip devices to their shoes when they weren’t cycling or running because, Mr. Vu said, “your shoes are the foundation of your fashion.”
In another surprising discovery, he said that in one survey of 2,000 women, a large percentage said they wouldn’t wear a wristband because it created tan lines.
“If we only think about the wrist, we will definitely be limiting our imagination,” Mr. Vu said. “You can do a heck of a lot at the wrist, but you will be limiting the people who will use it. The body is such a sacred place that you really have to think this through.”